How to Find the Best Deal Possible in Today’s Housing Market

If you’re hoping to snag a great deal in today’s real estate market, here’s the move most people overlook: focus on homes that have been sitting on the market longer than average.

Why? Because when a listing lingers, sellers tend to get more realistic—and more open to negotiating. That’s exactly where savvy buyers are finding opportunities others miss.

A Hidden Opportunity: 1 in 5 Homes Has Cut Its Price This Year

According to Realtor.com, 20.2% of all listings nationwide have already reduced their asking price at least once. That’s not just happening in one region—this trend is popping up everywhere.

And that tells you something important:
No matter where you live, there’s a real chance to find value if you know where to look.

This is where your real estate agent becomes your biggest advantage.

The Strategy: Zero In on Homes That Have Been on the Market the Longest

Your agent can identify listings that have been sitting longer than average. These properties are often your best shot at a discount because:

• The sellers may be frustrated or ready to move on.

• They’re more likely to negotiate on price or offer concessions.

• Many buyers avoid “stale” listings—meaning less competition for you.

Realtor.com puts it perfectly:

“Less competition means fewer bidding wars and more power to negotiate the extras that add up: closing cost credits, home warranties, even repair concessions… these concessions can end up knocking thousands of dollars off the price of a home.”

Bankrate highlights the seasonal advantage, too:

“During the quieter fall and winter months… sellers may be more willing to lower their prices, or offer concessions, to attract those prospective buyers who are still looking.”

And the data backs it up. NAR research shows the longer a home sits on the market, the more likely it is to sell for below the original asking price.

Even a Small Discount Can Make a Big Difference

A home selling for 94% of its original list price might not sound like a massive discount, but on a median-priced home, that’s around $24,000 in savings.

Zillow says it best:

“If you’re a buyer who is hoping to strike a deal, look for homes that have been on the market for a while… You may find a motivated seller who is more willing to negotiate.”

Bottom Line

If you want the best deal possible in today’s market, start looking where other buyers aren’t.

With one in five sellers lowering prices and many growing more flexible the longer their home sits, those overlooked listings could be your biggest opportunity to save thousands—and secure a home you love.